Two years ago, Mattel launched an innovating Barbie dolls collection: “Barbie Ladies of the 80’s” where they added Joan Jett Barbie doll.
Joan Jett, an America rock singer and guitarist, is best known by the hit cover “I love Rock n’ Roll” which she worked with her group “Joan and the Blackhearts”.
Barbie dolls have been criticized of providing a negative image for young girls’ self-esteem and health, but Joan Jett Barbie doll could change this opinion since the American Rock Star is a perfect example of healthy eating habits.
Joan Jett has been a vegetarian for more than 20 years. She has also contributed to animal defense organizations such as Farm Sanctuary, and pro vegetarian campaigns. The American Rock Star has also promoted PETA through several years.
She once said “If there's anything I love more than rock and roll, it's animals”.
This “Barbie Ladies of the 80’s” collection has been available since December 2009. It has been a great success since this Barbie dolls have a diversification focus.
The promotion of health eating habits through Barbie dolls has also been a well plan strategy for Mattel to eradicate Barbie dolls “bad” image through some publics.
Source:
Star, Vegetarian. “Barbie Ladies Of The 80s” Joan Jett Barbie Doll From Mattel. 10 November 2009. 09 November 2011 <http://vegetarianstar.com/2009/11/10/barbie-ladies-of-the-80s-joan-jett-barbie-doll-from-mattel/>.
No comments:
Post a Comment